Innovative Campaigns

Client: Get Your Vote On

In Fall 2011, Transformation Projects partnered with a local non-partisan charity:  Get Your Vote On to create and implement public engagement strategy during the Province-Wide BC Municipal Elections.

We were honoured to build engagement strategy with an organization that had already registered over 30,000 young people between the ages of 18-24 to vote since 2005. We launched 6 interrelated campaigns to get young folk out to vote. Conversations on the electoral process, the offerings and issues that young people are concerned about we’re happening all over town and across social media channels—using everything from bicycles, candidate “speed dating”, mobile photo booths and sneaky cafe campaigns.